Updated on May 4, 2016
Amidst the growing changes in internet marketing, some companies don’t really change their ways. Some companies are still pushing the same old solutions, and it’s starting to wear thin. Even though people keep pushing the wrong areas of marketing, they will seem to get market share. When looking for companies to work with, you could end up dealing with a variety of problems that are associated with their approach. Search engine optimization is not something that you can cheat, or find a way to expedite. Yes, there are some companies that can find ways to implement certain SEO Services, but the results cannot be expedited like some may have you believe. Getting to the top of any search engine for highly competitive keywords is not something that happens without some carefully curated elements.
With all the good that companies do in regards to search engine optimization, there are some that have hijacked the notion and are publishing the wrong content, doing things absurdly wrong, and are causing serious detriment to a lot of different websites online. If you want to gain a semblance of hope for your site, avoid the following elements of professional grade marketing collateral.
Mass Placed Links
Link generation is a good thing, it’s a tried and true solution for marketing collateral. However, you’re going to find that it could end up costing you a lot of issue, and perhaps even get you ignored by search engines instead of linked to the right areas. The reason why this isn’t a good solution is because search engines have changed their algorithms to only cycle through high end link exchanges. That means that you cannot buy your influence any longer, even though some companies are still selling links overall. If you find yourself losing out on the marketing collateral that comes from links, you should definitely think again.
Mass placed links can cost you as little as $5. You could get 1,000 links and even more for a low price, but if you do this, you are going to raise a lot of red flags on your domain name. This is such a problem, that you could end up seeing yourself far and away removed from all keyword placements within your niche. If you want to end up dealing with little to no traffic, then by all means, go this route. It’s something that many people are finding out the hard way, and it’s definitely not a good plan of action overall. Don’t buy links, just don’t do it. Nothing good comes through this solution, especially when you start to see how many sites have been penalized for the results.
Spinning Web Content
One of the sure fire ways to get delisted from the major search engines is to look at buying spun content. Spinning web content is not a good thing, and it is not going to help you get anywhere fast. Do not focus on spinning anything, but rather have people rewrite your stuff if you’re going to get more out of the same old publishing routines. When you spin content, you are losing the unique elements that you should have in place, and that’s not a good thing. You need unique, well written content that is keyword rich and allowing you to get noticed fast on the web. If you do not utilize this correctly, you’re going to end up falling way away from the right places on the web.
Duplicate content is also something that you should avoid, and don’t allow any SEO Services sell you on the notion. If you do that, you are going to end up losing out on the greater good that comes from the marketing collateral as whole. Spinning web content is just as bad as duplicate posts, and other shortcuts in regards to content marketing. You want to avoid this completely, as there are no good publishing elements that rely on this type of collateral online today.
Long Term PPC
The laziest method of marketing is through PPC, assuming that it’s the sole thing that the company you’ve hired is doing for you. Yes, there’s a good way to work with pay per click, but it should not be the only thing that you’re doing to build your market share. If you are working on this alone, you’re going to end up losing market share, and credibility overall. The reason why, because you are going to be ignoring a lot of other areas that you need to focus on. Some companies swear by PPC, but you need to focus on more than just this framework, because you need diversity in your advertising, publishing and more. The more diverse your approach is to marketing, the better off you’re going to see your traffic become.
At the end of the day, results are all you should be focused on, and that means that you should look at web content and marketing through the lens of a professional. Hire a good SEO company that can deliver on the right kind of SEO Services, not the ones above, because you will want results. If you rely on the wrong components, even if you’ve hired someone, you may see a negative return on your investment, and that’s not good.